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Noor Ellison Booking from March
Booking work from March Book an intro call

Selected work

Nine projects from eleven years of working alone. Most are onboarding, settings and billing for software teams of 10 to 200 people.

Since
2015
Shown here
9 projects
Next opening
March 2

The index 09 projects

Newest first. Client names appear only where the team agreed; the rest are described by what they make.

All projects, newest first. Each project opens a short preview.
YearProjectClientDisciplinePreview
2026 Series B fintech Onboarding, research

New accounts stalled on step three of nine. I cut setup to four steps you can finish in one sitting, and moved bank linking to the moment it's needed.

Setup finished
41% to 68%
Timeline
9 weeks
Role
Lead designer
Read the case study: Kestrel Ledger onboarding
2025 Logistics software Settings, design system

Two hundred settings across eleven pages named after database tables. I regrouped them by the job people came to do and rewrote every label as a sentence.

Settings tickets
down 30%
Timeline
12 weeks
Role
Design and writing
Read the case study: Saltmarsh Freight settings
2025 Agritech, 40 people Mobile, field research

Agronomists logged farm visits on paper and typed them up at night. I designed a phone app with big targets, offline drafts and voice notes.

Logged same day
83%
Timeline
14 weeks
Role
Research and design
Read the case study: Plotwise field notes
2024 Developer tools Billing, pricing

Usage-based pricing nobody could predict. I designed a plan page with a usage estimator and invoices that explain every line.

Billing tickets
down 45%
Timeline
6 weeks
Role
Lead designer
Read the case study: Quarry billing pages
2023 HR platform Admin, permissions

Admins gave everyone full access because the role editor was too hard to read. I replaced 38 checkboxes with five named roles and a preview of what each person can see.

Full-access admins
61% to 22%
Timeline
10 weeks
Role
Design lead
Read the case study: Alder & Finch permissions
2022 Independent retail Checkout, accessibility

A checkout that lost screen reader users at the payment step. I rebuilt the form so it works by keyboard alone, and it passed an outside audit with no issues.

Completed orders
up 9%
Timeline
5 weeks
Role
Design and front end
Read the case study: Norte checkout
2022 Energy analytics Dashboards, data viz

Forty charts on one page and no answer to "are we on track?". I cut the home view to three numbers and one chart per question.

Weekly active admins
up 2.1x
Timeline
8 weeks
Role
Lead designer
Read the case study: Northwick reporting
2021 Accounting software Forms, onboarding

Freelancers abandoned their first invoice halfway. I designed a three-field first invoice and moved everything else to "later".

First invoice sent
52% to 79%
Timeline
7 weeks
Role
Design and writing
Read the case study: Tessel invoicing
2020 Side project Research, print

A printable notebook for research visits, now in its sixth edition. Free, and updated every spring.

Editions
6
Pages
48
Price
Free
Read the case study: Fieldwork research kit

A closer look

The visit screen: one big button to start, drafts saved on the phone, a voice note for anything that won't fit in a field.

Plotwise field notes: an app that works with gloves on

2025Agritech, 40 peopleMobile, field research

Agronomists logged visits on paper and typed them up at night. I spent four days on farms, then designed a phone app with big targets, offline drafts and voice notes.

Visits logged same day
83%
Typing at night
gone
Weeks
14
Read the case study: Plotwise field notes

Teams I've designed for

Named with permission. Most came through a referral from someone on this list.

  • Kestrel Ledger
  • Saltmarsh Freight
  • Alder & Finch
  • Northwick
  • Quarry
  • Plotwise

Your project could be the next row

I start new work on March 2. Thirty minutes on a call is enough to know if we're a fit.

Part of the Design Systems Library