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New essay Settings pages are where trust is won or lost. Read it

Noor Ellison Booking from March
Booking work from March Book an intro call

Noor Ellison

Independent product designer. I design onboarding, settings and the quiet screens of B2B software.

Booking work from Marchtwo spots

Selected work 06 projects

Six projects from the last four years. Open a row for the short version; the case study has the long one.

All nine projects
Selected projects, newest first. Each project opens a short preview.
YearProjectClientDisciplinePreview
2026 Series B fintech Onboarding, research

New accounts stalled on step three of nine. I cut setup to four steps you can finish in one sitting, and moved bank linking to the moment it's needed.

Setup finished
41% to 68%
Timeline
9 weeks
Role
Lead designer
Read the case study: Kestrel Ledger onboarding
2025 Logistics software Settings, design system

Two hundred settings across eleven pages named after database tables. I regrouped them by the job people came to do and rewrote every label as a sentence.

Settings tickets
down 30%
Timeline
12 weeks
Role
Design and writing
Read the case study: Saltmarsh Freight settings
2025 Agritech, 40 people Mobile, field research

Agronomists logged farm visits on paper and typed them up at night. I designed a phone app with big targets, offline drafts and voice notes.

Logged same day
83%
Timeline
14 weeks
Role
Research and design
Read the case study: Plotwise field notes
2024 Developer tools Billing, pricing

Usage-based pricing nobody could predict. I designed a plan page with a usage estimator and invoices that explain every line.

Billing tickets
down 45%
Timeline
6 weeks
Role
Lead designer
Read the case study: Quarry billing pages
2023 HR platform Admin, permissions

Admins gave everyone full access because the role editor was too hard to read. I replaced 38 checkboxes with five named roles and a preview of what each person can see.

Full-access admins
61% to 22%
Timeline
10 weeks
Role
Design lead
Read the case study: Alder & Finch permissions
2022 Independent retail Checkout, accessibility

A checkout that lost screen reader users at the payment step. I rebuilt the form so it works by keyboard alone, and it passed an outside audit with no issues.

Completed orders
up 9%
Timeline
5 weeks
Role
Design and front end
Read the case study: Norte checkout

Three ways to work together

Every service has a length and a starting price, so you know where you stand before we talk.

Services and rates

Onboarding audit

I sign up as a new customer and hand you a ranked list of fixes, with drawn screens for the top five.

How long
2 weeks
Starting at
$6,800

Design sprint

One flow designed end to end, from research calls to a handoff your engineers can build from.

How long
4 to 6 weeks
Starting at
$14,500

Embedded retainer Paused until May

Two days a week inside your team, in your standups and your files.

How long
3 months or more
Starting at
$9,000/mo

From people I've worked with

Quoted with permission, by role rather than by name. The teams own the work; I only helped.

Noor found the problem in our signup on day two. We'd been looking past it for a year.

A product lead I worked with in 2025

The handoff was the first one our engineers didn't have questions about.

An engineering manager, 2024

She rewrote our error messages, and billing tickets dropped the next month.

A support lead, 2024

Now

Updated , Lisbon

Working on
Billing pages for Quarry, my second project with them.
Writing
An essay on why settings pages are where trust is won or lost.
Learning
Portuguese, slowly. Still ordering coffee in English on bad days.
Booking
Work starting from March 2. Two spots, both six weeks or more.

Recent writing

Essays on the screens nobody puts in the launch video, about one a month.

All writing
  1. Settings pages are where trust is won or lost

    People open settings when something has gone wrong. What they find there decides whether they stay.

    Settings 9 min
  2. A checklist beats a product tour

    Tours explain the product. Checklists get people to the first useful minute.

    Onboarding 7 min
  3. Write the error message first

    If you can't explain what went wrong in one sentence, the screen isn't finished.

    Writing 6 min

Book a 30-minute intro

Tell me about the product and the problem. If I'm not the right person, I'll say so and point you to someone who is.

  • Free, on a video call
  • A written follow-up the same day
  • No sales pitch, I promise
Booking work from March
Week of

Times in Lisbon (WET, UTC+0)

Mon 16
Tue 17
Wed 18
Thu 19Writing day
Fri 20

You'll get a calendar invite within a day.

Part of the Design Systems Library